Redken
To the website of the partnerRedken is a renowned American hair care company founded in 1960 by hairdresser and businesswoman Jheri Redding and actress and model Paula Kent. Since 1993 Redken is part of the L'Oréal Group, a world leader in the cosmetics industry.
Corporate philosophy
Redken is committed to scientifically developed and salon tested products. They have a strong commitment to science and research, which is expressed in their slogan "The Science of Hair". L'Oreal, on the other hand, has a broader vision and describes itself as "Beauty for All." They are committed to diversity and inclusion in the beauty industry and are known for their sustainability efforts.
Products and services
Redken offers a wide range of hair care products, including shampoos, conditioners, styling products and hair colors. L'Oreal offers skin care, makeup and fragrances in addition to hair care products. They have a number of sub-brands aimed at different audiences, including luxury brands, professional products, consumer-oriented products and active cosmetics.
Quality
Redken and L'Oreal are both known for their high quality standards. They invest heavily in research and development to ensure that their products are safe and effective. L'Oreal has also introduced the "Sharing Beauty with All" program, with the aim of making all its products environmentally friendly by 2020.
Joint projects
The use in our services
In the hairdressing area of the Sandra von Gneisenau Salon, we specifically focus on the high-quality shades from Redken. Our professionally trained hairdressers use these special products to guarantee you individual and long-lasting color results. Redken stands for scientifically developed and salon-tested products that are both safe and effective.
You can find more details in our section
where the specific services in our salon are described in more detail.